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Announcing The Acquisition of TVInstallation.Com! |
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HD News -
Latest HD News
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Written by Administrator
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Wednesday, 16 June 2010 17:53 |
We are proud to announce that Plasma Installer has made it that much easier for our customers to find us. We have acquired TVInstallation.com and are in the process of creating a new state of the art website for our consumers. Plasma TV's will most likely be phased out in the near future and we will begin transitioning our web content to TV Installation. Please keep checking www.TVInstallation.com for updates and installation specials. |
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Last Updated on Wednesday, 16 June 2010 21:21 |
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HD News -
Latest HD News
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Written by Admin
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Friday, 16 October 2009 18:23 |
PlasmaInstaller.com would like to announce the acquisition of LEDTVINSTALLATION.COM!
(NYTimes.Com-2009)
When a product has become commoditized and its price is regularly dropping and its profit margins are getting ever-thinner, how can a company boost its sales and raise its prices?
One way is by changing the product’s name.
That’s what Samsung has done with its new line of LCD TVs using LEDs to illuminate the screen. In its print advertising and on its Web site, Samsung calls the new range simply “LED TVs.”
They are not LED TVs. Calling them such makes as much sense as calling its existing line of LCD televisions Cold Cathode Fluorescent Lamp TVs, or CCFL TVs, after the lighting technology that they use.
Whatever its validity, Samsung’s decision to drop “LCD” was a smart marketing move. After all, “LED” is the acronym du jour, a technology that’s all the rage as a new, perhaps revolutionary lighting source. It’s as emotive a term as “HDTV” and “digital” were in their heydays.
But it’s also confusing consumers. An industry colleague told me that in a recent trip to a big-box retailer, he overheard several friends asking what type of TV they were watching. One said it wasn’t LCD or plasma, it was an LED set.
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Last Updated on Friday, 16 October 2009 19:24 |
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